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home : features : features May 25, 2016


2/26/2013 11:37:00 AM
Slice of life: Gioia Goodrum
Williams-Grand Canyon Chamber of Commerce president and CEO talks about her work and a 'typical day'
Gioia Goodrum, Williams-Grand Canyon Chamber of Commerce president and CEO. David Yankus/WGCN
Gioia Goodrum, Williams-Grand Canyon Chamber of Commerce president and CEO. David Yankus/WGCN
Williams-Grand Canyon News


How many years have you lived in Williams?

It will be two years this May.

What's a typical day for you like?

There is no typical day; every day is a little different. Any number of things, meetings, economic development, I go to Flagstaff for a lot of meetings. I don't have a typical day, there's something going on every day that's different. It's fun actually because I live in an unpredictable world. Just because I think I might do something on a particular day or I've scheduled it for that particular day, sometimes things comes up and I have to say "well I guess I can't do that today." The world is an unpredictable place though, you can count on the sun rising and the sun setting and that's about it.

What is on your list of priorities?

We have a lot of things going on this year. Of course our events, working towards bringing more visitors to town, continue the marketing we've been doing to promote Williams, and certainly working to enhance our membership and provide more and better services to them. We've revamped our website, so we're looking at how we can better get that out to people. Economic development-wise, we're looking to bring more businesses to town, perhaps find nice synergies between businesses that are already here, and help existing businesses grow.

What are some of your goals for Williams and the surrounding area?

We want to continue to provide really good promotion of our community to visitors and prospective visitors. We're an hour from the Canyon; this is a great place to stop. We need to continue to really drive more business here, that's one of the most important goals. And to actually help our businesses grow, that's the other piece that as the Chamber we need to be doing.

What's the best part of being president and CEO of the Chamber of Commerce?

There are so many. First, this community is a great community and I care about it. I think I'm very blessed that I get to promote it. I get to tell people about what a great town this is. Secondly, I have a fantastic board that I work with, they are an inspiration to me and they really help me do my job well. And then I have a great staff that I get to work with. I think all in all I really feel blessed more than anything else because of the people I get to work with everyday.

What Chamber activity or event are you looking forward to most in 2013?

Well, Meet the Mushers the other weekend was so much fun. It was just a really nice weekend and it attracted a lot of people to it. As far as other upcoming events this year, it's hard to say. We have the barbeque coming up, we have Taste of Williams coming up, and there are other events that happen in town that the Chamber isn't involved with but are still exciting for the town. That's a tough question because I look forward to all of them. We work really hard to make them happen so I'm always excited to see how they're going to turn out. And I'm always pleased with how they turn out. Plus, we always learn from our mistakes if something does go wrong, and we can correct that problem for future events.

Are there any new plans for this year?

We are working on a dinner, I can't tell you really much of the details yet because we're still hashing those out, but it will be a fun, themed party. It should take place at the end of March, that's not a lot of time to pull it together but I think we'll be able to do it; I'm excited about it. Another idea we've been tossing around is to do movies out in the Visitors Center parking lot on Saturday nights, a community event that tourists can come to as well. We're always thinking about what the next thing is that we could be doing. And our mixers this year will be at the yellow house, Wild West Junction, the Williams Veterinary's office, and maybe in our lot out here, among plenty of other great places in town.


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