Home | Classifieds | Place an Ad | Public Notices | Galleries | Opinions | Obituaries | Contact Us | Subscribe | e-newsletter | RSS | GrandCanyonTourGuide.com
Williams News | Williams, Arizona

home : opinions : columns April 28, 2016

8/22/2014 10:49:00 AM
Guest column: talking tourism
Gioia Goodrum
Williams-Grand Canyon Chamber of Commerce CEO

Tourism is the life blood of Williams. Our attractions, restaurants, lodging and the Grand Canyon at our doorstep are the keys to our success. Have you ever wondered what the Chamber does with regard to promoting Williams as a destination? On July 22nd, at the Grand Canyon Railway, the Chamber put on a presentation featuring Heather Hermen from Front Burner Media, Sean Casey from Bearizona and Jeff D'Arpa and Bruce Brossman from Grand Canyon Railway to talk about marketing, trends, strategies and tips.

Hermen presented examples of new markets targeted through the partnership with the Arizona Office of Tourism. Sunset magazine, the Arizona Republic, LA Times, billboards at Sky Harbor and AAA Highroads were some that she mentioned. Our ExperienceWilliams.com mobile site went live on June 18th and had over 10,000 page views in less than two weeks. Social media continues to be an important piece of our marketing strategy, in particular Facebook and a new Alpine Harvest Festival Facebook page that will launch soon.

Jeff D'Arpa and Bruce Brossman talked about the Railway's strategy to market not only their product but Williams as well. Brossman mentioned the cooperative marketing award received at the Governor's Conference on Tourism presented to Bearizona, Grand Canyon Railway and the Chamber. He touched upon the benefit of Bearizona's Howly, Growly, Owly and the Scarecrow Contest helping to enhance their Pumpkin Patch Train efforts. D'Arpa suggested that businesses can utilize the internet and companies like Trip Advisor to check reviews and feedback from guests.

Casey touched on the importance of partnerships and their benefit to small communities like Williams. He mentioned www.azattractions.com as a good example of a partnership between business and communities. The site is a partnership of nine different Northern Arizona attractions designed to promote longer visitation to the area.

The Chamber is offering a workshop, Starting Your Own Business, Aug. 25 from 8:30-10 a.m. at the Chamber office, 200 W Railroad Ave. This workshop is for existing business owners looking for information on growing their business, new entrepreneurs seeking help with getting their business going and those considering becoming an entrepreneur. For more information, visit the chamber website at www.williamschamber.org and click on our event calendar. Call Pimi Bennett today at (928) 635-0273 x203 and let her know you'll be there!

    Recently Commented     Most Viewed
Editorial: Commenting to move to Facebook
New maintenance coordinator at Williams Airport
Williams School Board Candidates face off in candidate forum
Hunters shoot prairie dogs at Williams Elementary-Middle School
Composer Ted Nichols, known for his Scooby Doo and Flintstones scores, continues his varied musical career from his home in Williams

Article Comment Submission Form
Comments are not posted immediately. Submissions must adhere to our Use of Service Terms of Use agreement. The email and phone info you provide will not be visible to the public.Rambling or nonsensical comments may not be posted. Comments are limited to 1300 characters or less. In order for us to reasonably manage this feature we may limit your comment entries to five(5) per day.
Submit an Article Comment
First Name:
Last Name:
Anti-SPAM Passcode Click here to see a new mix of characters.
This is an anti-SPAM device. It is not case sensitive.

Advanced Search

HSE - We want to hear from you
Find more about Weather in Williams, AZ
Click for weather forecast

Find It Features Blogs Milestones Submit Extras Other Publications
Home | Classifieds | Place an Ad | Public Notices | Galleries | Opinions | Obituaries | Contact Us | Subscribe | e-newsletter | RSS | Site Map
© Copyright 2016 Western News&Info, Inc.® Williams-Grand Canyon News is the information source for Williams, Arizona and surrounding communities. Original content may not be reprinted or distributed without the written permission of Williams GC Newspapers Inc. Williams News Online is a service of Williams GC Newspapers Inc. By using the Site, williamsnews.com ®, you agree to abide and be bound by the site's Terms of Use and Privacy Policy, which prohibit commercial use of any information on the site. Click here to submit your questions, comments or suggestions. Williams News Online is a proud publication of Western News&Info Inc.® All Rights Reserved.

Software © 1998-2016 1up! Software, All Rights Reserved