Williams' zipline officially opened for business June 12, and about 2,000 people rode it in the first week.
"That's a really good number," said Logan Checketts, owner and manager of Soaring Eagle Ziplines, adding that the company hasn't started advertising yet.
Checketts said the initial response has been positive.
"Everybody that comes and rides the zipline absolutely loves it," he said. "There's been a million laughs and giggles."
Once the equipment arrived, the ride took six and a half days to set up. The ride required two 6-by-6-by-1 foot cement footings underground on the west end of the ride.
As of last week, workers were putting the finishing touches on the zipline, including lighting on the loading platform and the carts themselves.
Checketts expected the audio effects and music for the ride to be ready by this weekend.
"It will be a car shifting gears as it speeds up, then it'll transition into a Route 66 song, and then on the way down it will transition into the braking and squealing sound of a car, and then right before it hits the air stops then you'll actually hear a car crash on the stereo," he said.
Williams' zipline currently has seven employees. The zipline is open Monday through Saturday from 9 a.m. to 10 p.m. The price is $13.