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12/11/2012 1:32:00 PM
Pulse of America: small business survey results
Williams-Grand Canyon News


WILLIAMS, Ariz. - Last quarter the Williams-Grand Canyon News participated in the Pulse of America consumer shopping survey.

Small business is extremely important to local economies. Most new local jobs will be created by new or expanding small businesses. The survey results are both interesting and important indicators of future small business growth in our local area.

Here is some good news for Williams' economy: 34 percent of those surveyed state their household spending will increase over the next 12 months, only 18 percent say it will go down.

The survey results are a welcome opportunity for local small businesses, 28 percent of consumers say that they plan to spend more at locally owned businesses rather than the Internet or out of town in the next 12 months, while 62 percent state their local spending will be the same.

The survey covered hundreds of small business types. Here are some positive facts for local businesses of where area households intend to shop in the next 12 months: 11 percent at used car dealerships, 10 percent at new car dealerships (which is up over previous quarters), 10 percent plan to use a landscaping service, 16 percent will shop at a furniture store, 15 percent will shop at a jewelry store, and 10 percent will use a legal firm.

There were some interesting facts in the survey: 23 percent of people who participated in the survey plan to go to a bowling alley, compared to 16 percent who plan to use a golf course. Twenty one percent plan to change auto insurance providers, compared to 23 percent who plan to change or get a new dentist and 13 percent who plan to change their cellular phone provider.

There are some important trends in the survey: 14 percent of people plan to buy a tablet within the next 12 months, 20 percent already own a tablet. More than twice as many individuals surveyed use Facebook over YouTube weekly, 68 percent compared to 33 percent who use YouTube. Only 11 percent of those surveyed use Twitter at least once a week.

The survey shopping results are available to any local small business by visiting the Pulse of America website at www.pulseresearch.com.

To participate in the current Pulse of America survey visit www.pulsepoll.com and share thoughts and shopping plans. Those who participate in the Pulse of America will be entered into a drawing for a $4,000 pre-loaded Visa card, which can be used anywhere Visa is accepted.




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