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Williams News | Williams, Arizona

home : features : features April 29, 2016


1/2/2013 12:01:00 PM
Publications far and wide highlight Williams as a go-to destination
Williams in the spotlight
HOG magazine recently featured the Arizona State HOG Rally that took place in downtown Williams in June. Photo/HOG magazine
HOG magazine recently featured the Arizona State HOG Rally that took place in downtown Williams in June. Photo/HOG magazine
Bearizona Wildlife Park was just one of the many attractions featured in travel magazines this year. Graphic/WGCN
Bearizona Wildlife Park was just one of the many attractions featured in travel magazines this year. Graphic/WGCN
Marissa Freireich
Reporter

WILLIAMS, Ariz. - Several publications have discovered what Williams has to offer and are sharing it with their readers around the country. And some as far away as the Netherlands.

Highroads, Harley Owners Group (HOG) and True West magazines and the Dutch newspaper De Telegraaf recently published articles about Williams.

The publicity may boost tourism in the city, said Gioia Goodrum, president and CEO of the Williams-Grand Canyon Chamber of Commerce.

"(The publications) reach a wide audience for us. You cannot buy this type of advertising," she said. "Because it's not an ad, people trust it. It's credible."

Goodrum said readers of these publications are looking for places to visit.

"These kinds of articles about Williams will bring people to us," she said. "We have a fantastic town."

Highroads magazine

Highroads featured two Williams attractions in its January/February 2013 issue. The magazine wrote a piece about Bearizona Wildlife Park, describing what visitors can expect at the drive-thru park.

The magazine writes: "Unlike the zoo, where you'll often approach an exhibit only to search for animals camping at the far reaches of the enclosure, the animals at Bearizona are not shy. In fact, you may be stopped at a point along the drive, waiting for some of the furry residents to remove themselves from the middle of the road."

In addition, Highroads named Elephant Rocks Golf Course one of "Arizona's Hidden Golf Gems." Elephant Rocks came in at number five out of seven golf courses.

Author Bill Huffman calls the course "a true golf haven with beautiful bent-grass greens and par 3s that are to die for, especially the signature, 212-yard 18th hole."

HOG magazine

J. Joshua Placa wrote "Mayhem Takes a Holiday" for HOG magazine about the 2012 Arizona State HOG Rally in Williams in June.

"I actually think it's a really nice article. They really love coming here," Goodrum said of the HOG Rally participants.

In the article, Placa discusses some Williams history and also describes the character of the city.

"Riding past its handmade brick and clapboard buildings, I got the feeling Norman Rockwell might be hanging around, leaning up against a well-ridden Flathead, waiting for the next staged Western shootout, admiring the period architecture, maybe planting his easel on the corner of Third and Main."

Goodrum said the article could encourage motorcyclists to visit.

"Even though the HOG rally isn't going to be here in 2013, riders like to take rides and they'll come up to Williams just to experience Williams," she said.

True West magazine

True West named Williams one of its "Towns to Watch" for 2013. Each year, the magazine compiles a list of its "Top 10 True Western Towns of the Year."

For consideration, towns must fill out a questionnaire, which Goodrum did along with Mayor John Moore. While the magazine did not select Williams for its top 10, it is still an honor to be among the 15 "Towns to Watch."

The magazine writes: "Wild West Junction has been a fun place for folks to see an example of a pioneer town; we've heard the place is undergoing restorations and folks have been raving about its Drover's Inn... Be sure to take a ride on the Grand Canyon Railway while you're in town."

Goodrum plans to reapply for one of the top 10 spots next year.

De Telegraaf

After visiting Williams from the Netherlands, Peter Hoogland wrote an article about his travels for the newspaper De Telegraaf. Since the article is written in Dutch, Goodrum used an Internet translator to help decipher it, but it is still difficult to understand.

In Goodrum's opinion, the last sentence is the most important. It reads, "If you're ever down that road (Route 66), this place (should) not be missed."

Goodrum said Europeans are often drawn to Route 66.

"It's an iconic American thing, like the Grand Canyon," she said. "We do have the nicest stretch of Route 66 in Arizona right here in Williams."




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Reader Comments

Posted: Friday, January 4, 2013
Article comment by: Ron Pauly

I hear a corvette club says they well not come back either. People getting gouged spread the word about Williams.

Posted: Thursday, January 3, 2013
Article comment by: Bob Moore

I would like to mention the current Winter issue of Route 66 Magazine has an article on Bearizona. Route 66 Magazine is a publication devoted to the Mother Road of America and is distributed around the world.

Posted: Wednesday, January 2, 2013
Article comment by: Williams Taxpayer

Given the comments in this article perhaps Ms Goodrum is not aware that we drove the Hog Rally out of town and have fired the manager of our local golf course,,,,"One of the Hidden Gems of Arizona" Is she that out of touch? Is the Williams News?



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