Believe it or not, the holiday season is upon us. Thanksgiving is Thursday. After a hearty meal with family and friends, many people shift their thoughts toward shopping. Christmas is just weeks away. Time is now.
Beginning this week, the News will publish our "Shop Williams" section featuring local merchants ready to help you fill your Christmas list. These merchants will be featured in the News through Dec. 12. We urge you to stop by our local business establishments and discover what's inside.
When was the last time you spent a few hours strolling throughout the community and visiting our local businesses? How many times have you driven or walked by a business that sparked your curiosity, but failed to stop because there was simply no time? Now is the time to make time to visit our local merchants.
You may be surprised to enter a local store you haven't visited in quite some time to find new lines of merchandise available locally that you've been purchasing elsewhere.
Flagstaff is only 30 minutes away and offers some amenities we are unable to obtain locally. But, remember that doing business in Flagstaff - or in any other community - that can be completed in Williams, is a blow to our economy. Whenever we purchase items in another city, we support that community through the taxes we pay there. Whenever we spend money we have earned in Williams in another city, we are supporting their businesses, repairing their streets, creating opportunities for their municipalities to grow and supporting their schools - all through taxes we pay on every dollar we spend in their community.
Throughout the year, our local merchants donate their time and services to local service clubs and organizations. They donate to local charities, offer merchandise as prizes during special events, sponsor our youth in many ways and provide employment opportunities. By keeping the faith and owning a business here, they strive to make our community a better place in which to live. When we shop elsewhere, these businesses fail to prosper.
If you are shopping outside Williams because you believe more variety in merchandise and services is available in other communities, you may be incorrect in many instances. If a local retailer doesn't have a product you want in stock, chances are that they are more than willing to order it for you. With today's technology, many products can be obtained within a few days if not within 24 hours.
The spirit of Christmas is about spending quality time with the ones closest to our hearts. By shopping locally, you will gain more time to spend with your loved ones while supporting the community in which you live. "Shop Williams" - not just at Christmastime - but all year long.